HQ: Can you tell us briefly how Spurwing was founded in 1993 and what the core inspiration behind the brand is? Spurwing was founded in 1993 with a clear and practical vision: to produce reliable, high-quality horse feed that genuinely supports performance, health and longevity. The brand was born out of hands-on experience in…
Horse Channel
Psychological strategies and progressive exercises for riders returning after falls Every rider falls eventually. This is not dramatic pessimism; it’s just statistics. Whether it is a simple loss of balance, a spectacular spook, a refusal you were not expecting, or something more serious, the moment you hit the ground, something shifts. What was once unconscious…
A new opportunity for South African sporthorse breeders South African sporthorse breeding is entering an exciting new chapter as 334 Sporthorse Stud opens the doors to its brand new Stallion Station for the 2026 breeding season, giving breeders across the country access to all of their top-class stallions. What is a Stallion Station and why…
Fit2Ride: A strong brand building stronger riders Text: Kim Dale, Founder of Unbridled Marketing When we talk about performance in riding, the conversation almost always centres around the horse: training programmes, nutrition, saddle fit, and veterinary care - all essential pieces of the puzzle. But there is another half of the partnership that deserves just as much…
A scientific and practical look at post-competition recovery At every show, the buzz after a big round is electric, but once the adrenaline fades, a quieter and arguably more important phase begins: recovery. For decades, equestrian culture has glorified the work: the rounds, the lessons, the hours in the saddle. Only recently has the focus shifted…
AND The Kentucky International CSI5* As of today, Lexington, Kentucky, is once again the centre of the equestrian universe, and what a weekend it promises to be. Running from April 23 to 26 at the stunning Kentucky Horse Park, the 2026 edition of the event brings together three world-class competitions under one roof: the flagship CCI5*-L,…
And it's more accurate than you might think For centuries, we have relied on feel, intuition, and hard-won experience to interpret their horse's emotional state. Now, artificial intelligence is learning to do the same thing, and at a speed and scale no human can match. A series of landmark studies published in 2024 and 2025 have…
Is your horse business idea actually viable? Kim Dale, Founder of Unbridled Marketing If you have spent any time around horses, you have probably had a business idea at some point. A product you wish existed. A service you think could be done better. A small side project that keeps popping into your head between rides. Most…
Keeping horses cool in hot weather Summer in Southern Africa can be relentless and heat stress becomes a genuine concern for horse welfare. While horses are remarkably adaptable animals, they struggle more with heat than with cold; their large body mass, relatively small surface area, and the heat generated during exercise make them vulnerable to…
Smooth, balanced transitions are the hallmark of a well-trained horse and rider partnership. Whether you're preparing for your first dressage test or refining your technique for advanced competition, mastering the art of transitioning between gaits is fundamental to good riding. Yet for many riders (us included!), transitions remain one of the most challenging aspects of…
