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Dear HQ readers,
As the colder weather settles in and the winter coats start making their annual appearance – on our horses and every item of clothing we own – it feels like the perfect moment to pause, and say a huge thank you.
Thank you for continuing to support HQ Magazine, for reading, sharing, contributing, advertising and cheering us on. Every issue is put together with the hope that it offers something genuinely useful: a piece of advice that helps, a story that inspires, a conversation that makes you think, or simply a reminder that we are all part of a very special equestrian community.
This time of year always feels like a slightly reflective one. The show season keeps moving, the early mornings get colder, and the work behind the scenes – feeding, training, clipping, rugging, planning, loading, learning – somehow seems to multiply. And yet, there is something we love about winter with horses…
We are also looking ahead to one of the highlights of the youth calendar: Youth Champs. It is always such a good reminder of why the future of our sport matters so much. The talent, commitment and sportsmanship shown by young riders, and the dedication of the parents, coaches, grooms, officials and ponies behind them, deserve to be celebrated properly. Whether you are competing, supporting from the sidelines, helping with the admin, or simply following along from home, we wish every rider the very best for the weeks ahead.
In these pages you’ll find a mix of everything we love about this world: a deep dive into the extraordinary mare band behind 334 Sporthorse Stud, a conversation with Jean Bemelmans, the story of Caleb Seton–Smith and his remarkable second–career Thoroughbred King Julian, and a feature on young rider Layla Hunter that we think will stay with you. On the health side, both Max Gut Health and Supreme Equine Nutrition join us for a thorough look at gut health and equine supplementation.
Thank you for being here, and for being part of HQ.
As always, thank you for reading.
Dr Lizzie Harrison | Editor
Cover photography | Ash Kabe
Designer | Mauray Wolff
of 334 Sporthorse Stud
and Milkwood King Julian
With Jean Bemelmans
An inspiration to young riders across the country
Tamar Gliksman on the Toyota Fortuner Challenge
Taking the term ‘multidiscipline rider’ to a whole new level
Why quality, transparency and science matter more than ever with Max Gut Health
And how you can improve it with Supreme Equine Nutrition
What your brand actually is

At 334 Sporthorse Stud in the KwaZulu-Natal Midlands, Govett Triggol has assembled one of South Africa's most deliberately curated mare bands. Every decision he makes is intentional, and every bloodline he selects has a purpose. Here, we profile a selection of the mares at the heart of the programme.
The story of 334 Sporthorse Stud begins with a mare. Wolke 334 did not simply win competitions; she won them above her height division, earning her rider, Govett, Springbok colours and a reputation as a horse of extraordinary competitive character. Govett, who rode her and built an entire breeding enterprise in her honour, describes her as a powerhouse: a horse of "abundant fight, carefulness, heart, belief and grit."
The stud's name derives from that mare, and its logo carries the 334 suffix embedded in the crown as a direct tribute. The philosophy that flows from her is equally straightforward: breed exclusively with mares that have competed at 1.40m level and above, using the maternal line as the primary genetic lever. "The maternal lines are the source of up to 70% of the breeding outcomes," Triggol explains. "Therefore the likelihood of the offspring embodying the same qualities and success as their dam, as future showjumping champions, is high."
The programme rests on three pillars. The first is success: a mare's competitive record is the most reliable evidence of the genetic package she carries. The second is soundness: a body that has held together at the top of the sport is one likely to produce the same durability in the next generation. The third is what Triggol calls luxury: the intimate knowledge that comes from watching a horse compete, understanding her strengths and weaknesses, knowing precisely what she needs from a stallion to produce something greater than herself. "Foals with a desirable temperament, conformation, rideability and physical characteristics are not produced by chance," he says, "but by understanding the genetic package a top mare and selected stallion can produce if they complement each other as competition horses."
What follows is a profile of a selection of the mares currently at 334 Sporthorse Stud. Every one of them was chosen because of what she brings to this equation. Together, they represent one of the most ambitious breeding programmes in South African showjumping.
THE BLACK-TYPE PERFORMERS: 1.50m
MATHILDA 334
Studbook: Hanoverian
Born: 2017
Height: 170cm
Highest jumped: 1.50m
Sire: Maestro van de Bisschop (Cornet Obolensky)
Dam Sire: Raphael (Ramiro Z)
As one of the very first horses ever bred by the stud, Mathilda 334 occupies a singular place in the 334 story. She is the blueprint made flesh. By Maestro van de Bisschop, a son of the incomparable Cornet Obolensky, she carries modern Belgian brilliance in her bloodlines: reflexes, scope, blood and carefulness, all of which Cornet has passed to offspring competing at the very highest international levels for more than two decades. On the dam side, Raphael by Ramiro Z adds the deep, proven power found in the pedigrees of countless Grand Prix winners, a lineage that builds rideability and propulsive jumping power in equal measure.
The result is a mare of genuine class. Elegant, brave and ultra-athletic, Mathilda moves with a ground-covering uphill canter and jumps with precision and care. As a stud-bred mare who embodies the very vision Triggol set out to achieve, she is a competitor, a leader and a cornerstone of the programme.
334 LARONA
Studbook: KWPN
Born: 2016
Height: 167cm
Highest jumped: 1.50m
Sire: Grandorado TN NOP (Eldorado van de Zeshoek TN)
Dam Sire: Warrant (Numero Uno)
Among Dutch Warmblood sires producing Grand Prix horses consistently, Grandorado TN stands near the top of the list. A son of Eldorado van de Zeshoek TN, who carried the influence of Clinton through his own exceptional progeny, Grandorado passes on class, rideability and a canter quality that lifts his offspring above the ordinary. Larona is a fine ambassador for his abilities: a beautifully balanced bay at 167cm who has competed to 1.50m.
The dam line, running through Elrona by Warrant (a son of Numero Uno), adds proven Dutch Warmblood quality to a sire line already rich with international pedigree. Larona is a mare of presence and substance, a KWPN representative who confirms the breed's continuing dominance at the top of global showjumping.
334 CAPITAL CATORI
Studbook: SAWHS
Born: 2015
Height: 163cm
Highest jumped: 1.50m
Sire: Catoki (Cambridge)
Dam Sire: Mylord Carthago (Carthago)
Capital Catori makes an argument that scope is never simply a function of size. At 163cm, she is the most compact of the 334 black-type performers, yet she has competed to 1.50m with the kind of carefulness and genuine jumping ability that defines what this programme selects for. By Catoki, a Holstein stallion by Cambridge with a strong record as a producer of careful, elastic athletes, she inherits a sire line that has consistently delivered horses able to compete at the highest levels.
The dam side adds Mylord Carthago, son of the legendary Carthago, whose influence across European sporthorse breeding over several decades remains enormous. Through multiple generations, Carthago has consistently produced horses with scope, rideability and a reliable jumping technique. Capital Catori is also a notable representative for the SAWHS studbook, demonstrating that South African-registered bloodlines are more than capable of performing alongside the best European Warmbloods.
334 FINALE U
Studbook: Holstein
Born: 2013
Height: 167cm
Highest jumped: 1.50m
Sire: Dollar de la Pierre (Quidam de Revel)
Dam Sire: Carthago
Grey mares carry a certain gravity in a showjumping programme, and Finale U carries hers with authority. By Dollar de la Pierre, a son of the legendary Quidam de Revel, she inherits one of the most storied sire lines in the history of the sport. Quidam de Revel competed at the 1992 Barcelona Olympics and went on to sire horses that have won at the highest level on every continent. His offspring are known for their scope, bravery and sheer competitive tenacity.
Through Finale U's dam, Luciana U, a further cross of Carthago adds the propulsive power and reliable scope that the bloodline has reliably delivered across generations. At 167cm, Finale U is a correct, well-made mare with the quality and substance to carry this pedigree forward. She has competed to 1.50m and is one of the senior figures in the 334 programme.
Sharing a sire with Baqueur in Brantzau VDL, Branden offers a slightly different expression of those celebrated Olympic bloodlines. His dam is by Colman, who goes back to Carthago, a stallion whose influence on the Holstein studbook has been profound and lasting.
Compact and powerful at 167cm, Branden is a dark chestnut stallion with the bold, correct technique and elastic movement characteristic of the Brantzau line. For mares that would benefit from the powerful, correct jumping style of the Baloubet du Rouet line, Branden is a thoughtful and well–credentialled choice.
334 FRANZI U
Studbook: Holstein
Born: 2013
Height: 169cm
Highest jumped: 1.50m
Sire: Casall (Caretino)
Dam Sire: Lorentin I
If one stallion represents the gold standard of modern Holstein breeding for scope and competitive reliability, Casall is a serious candidate. By Caretino and out of a Caletto II dam, the Swedish stallion competed at Grand Prix level with Rolf-Goran Bengtsson, contributing to Sweden's silver medal at the 2012 London Olympic Games. His offspring are known for their powerful, careful jumping, their durability and a temperament that allows them to perform consistently at the top of the sport.
Franzi U, a striking black-bay at 169cm, is a direct beneficiary of that influence. Her dam line through Lorentin I reinforces the Holstein foundation. She has competed to 1.50m and brings size, quality and a powerful physical presence to the 334 breeding pool. As a producing mare, she represents an exceptional genetic package.
334 HEY I'M WILMA
Studbook: Holstein
Born: 2013
Height: 172cm
Highest jumped: 1.50m
Sire: Cassilano (Cassini I)
Dam Sire: Quantum (Quidam de Revel)
At 172cm, Hey I'm Wilma is the tallest mare in the 334 band selected here, and she carries her frame with power and athleticism. By Cassilano, a son of the prolific Holstein sire Cassini I, she carries a pedigree that has reliably produced international horses. Cassini I, by Capitol I, has been a defining presence in Holstein breeding for a generation, combining scope, carefulness and the structural correctness the breed is known for.
On the dam side, Wodka I by Quantum (a son of Quidam de Revel) adds class and rideability. This cross of Cassini blood over a French Grand Prix sire line is one that has produced successful horses at multiple levels internationally. At 1.50m, Hey I'm Wilma has proved she has all the ability. As a broodmare, she offers scale, blood and the kind of athletic frame that can produce horses for any height.
ESTABLISHED PERFORMERS: 1.40 TO 1.45m
334 SEA OF STARS
Studbook: Hanoverian
Born: 2016
Height: 169cm
Highest jumped: 1.45m
Sire: Stakkato (Spartan)
Dam Sire: Calato (Capitol I)
Sea of Stars offers something a little different from the Holstein profile of the 334 band described to date. A dark chestnut Hanoverian at 169cm, she brings a different quality of movement and a different genetic conversation to the breeding programme. By Stakkato, a well-known German stallion by Spartan who competed at international Grand Prix level and became a trusted sire of careful, athletic offspring, she inherits a lineage associated with consistency, technique and soundness.
Through her dam, Calanda by Calato (a son of Capitol I), there is a further strand of German quality that adds scope and structural correctness. Sea of Stars has competed to 1.45m, and as a Hanoverian mare in a programme that values diversity of blood, she brings a genuinely distinct set of genetic traits. Her natural balance and correct movement are the hallmarks of her breed at its best.
334 KISS BY THEYSS Z
Studbook: Zangersheide
Born: 2016
Height: 167cm
Highest jumped: 1.40m
Sire: Kannan GFE (Voltaire)
Dam Sire: Heartbreaker (Nimmerdor)
The Zangersheide studbook has a long record of producing horses with particular scope and a competitive edge, and 334 Kiss By Theyss Z carries those qualities into the 334 programme. By Kannan GFE, a son of Voltaire by Furioso II who needs no introduction and competed at Grand Prix level in Europe and became a reliable sire of careful, brave offspring, she inherits French breeding of proven quality. The dam side runs through West Virginia by Heartbreaker, the influential Dutch stallion by Nimmerdor whose progeny have competed at the highest international levels.
Currently jumping 1.40m, Kiss By Theyss Z already meets the core criterion of the 334 selection philosophy, and as a representative of a bloodline cross that sits outside the dominant European Warmblood patterns, she adds genuine genetic diversity to the programme's mare band. She is a correct, quality mare whose Zangersheide registration speaks to a breeding history of athletic performance.
334 NUNU 6
Studbook: Oldenburg Sportpferd
Born: 2016
Height: 169cm
Highest jumped: 1.40m
Sire: Naldo (Nabab de Reve)
Dam Sire: Calido
Nunu 6 brings the Oldenburg Sportpferd studbook's characteristic combination of size, quality and competitive capacity to the 334 programme. By Naldo, a son of the outstanding Belgian stallion Nabab de Reve (himself a son of Quidam de Revel), she inherits a pedigree of international class. Nabab de Reve produced numerous horses that competed at the 5-star Grand Prix level, and his combination of scope, bravery and rideability has proved highly transmissible.
Through her dam, Calida by Calido I, further German Warmblood quality reinforces a correct physical foundation. At 169cm and competitive to 1.40m at this point, Nunu 6 is a correct, substantial mare. She adds Oldenburg quality and Belgian-influenced blood to the impressive 334 breeding barn.
334 JASALL
Studbook: Holstein
Born: 2016
Height: 163cm
Highest jumped: 1.40m
Sire: Casall (Caretino)
Dam Sire: Betty DL (Quidam de Revel)
In sire terms, Jasall is a sibling to 334 Franzi U, sharing the exceptional Casall as her sire. That the programme includes two mares by the same outstanding Swedish stallion is no accident: Casall's record as a producer of careful, powerful, competitive offspring made him one of the most trusted names in Holstein breeding during his tenure at stud, and his ability to transmit scope, technique and reliability has been consistently demonstrated.
On the dam side, Betty DL by Quidam de Revel further reinforces a proven pedigree. The cross of Casall's carefulness and athleticism over a dam line carrying one of the sport's most influential sires produces a genetic combination that speaks clearly of quality.
RISING PERFORMERS: 1.30m
334 INGEBORG
Studbook: Holstein
Born: 2017
Height: 167cm
Highest jumped: 1.35m
Sire: I'm Special de Muze (Emerald van 't Ruytershof)
Dam Sire: Coriano (Corrado I)
Among the newer arrivals to the 334 programme, Ingeborg represents a particularly compelling cross of modern genetics. By I'm Special de Muze, a Belgian stallion by Emerald van 't Ruytershof, she carries one of the most current and commercially dominant sire lines in European sporthorse breeding. Emerald himself competed at multiple World Championships with Harrie Smolders, and his offspring are recognised globally for brilliant technique, genuine scope and a forward, trainable mind.
Through the dam, Rosanna III by Coriano (a son of Corrado I), Ingeborg adds a further generation of careful Holstein quality. Still developing her competitive career at 1.30m, she is a mare with significant bloodline credentials and, at nine years old, considerable scope for further development.
334 COCOLOUBA PS
Studbook: Oldenburg Sportpferd
Height: 172cm
Highest jumped: 1.30m
Sire: Cornet Obolensky (Clinton)
Dam: Chacca Contouet (Chacco-Blue)
Few sire names command as much attention in contemporary sport horse breeding as Cornet Obolensky. Consistently one of the highest-ranked producers of international jumpers for more than twenty years, his offspring carry a combination of scope, carefulness and elastic jumping technique that has made him a stallion of transformational influence globally. Cocolouba PS, a striking grey mare at 172cm, inherits this foundation directly.
Her dam line adds Chacco-Blue blood and Conthargos, two stallions whose names appear in the breeding of Grand Prix horses on every continent. Still developing her competitive record at 1.30m, Cocolouba PS is a mare whose genetic credentials are considerable. Size, blood, scope and a pedigree built for the top of the sport.
THE NEXT GENERATION
Three of the mares selected for this profile from 334 Sporthorse Stud represent the programme's future: young horses, either bred by the stud itself or acquired to develop within it, whose competitive careers are still at an early stage. At six years old in 2026, this cohort is a deliberate investment in what comes next.
334 PALESTE WIE
Studbook: KWPN
Bred by: 334 Sporthorse Stud and sold on their inaugural 2025 Auction
Highest jumped: 1m
Sire: Grandorado TN
Dam Sire: Crown Z
Paleste Wie is among the clearest examples of 334's own breeding programme beginning to bear fruit. By the same Grandorado TN responsible for the proven 334 Larona, she represents a deliberate doubling of a sire line that has served the programme exceptionally well. The Crown Z influence through the dam adds Zangersheide scope and refinement to a Dutch Warmblood foundation. Home-bred and still developing, she is a mare of real genetic interest.
Made for the Big Time Paleste Wie 334 is truly what dreams are made of. With all the qualities of a future Grand Prix star, this exceptional mare has the talent, heart, and presence to go all the way. The sky is the limit for this powerhouse - an out- and-out top-level contender with greatness written all over her.
– Leona van der Merwe
334 PARIS DU ROUET
Studbook: KWPN
Born: 2020
Highest jumped: 1.10m
Sire: Dollar du Rouet (Chacco-Blue)
Dam: Ivora JJ (Verdi TN)
Of all the sire lines defining the current generation of sporthorse breeding, Chacco-Blue's is among the most compelling. A stallion who competed at the highest international level and became one of the most commercially dominant producers of his era, his offspring are recognised globally for exceptional scope, a careful, powerful jump and a competitive temperament that holds under pressure. Paris du Rouet carries that influence through her sire Dollar du Rouet, a son of Chacco-Blue out of the Souche du Rouet mare line.
The dam side reinforces the pedigree substantially. Ivora JJ is by Verdi TN, the Dutch stallion by Quidam de Revel, who brought Olympic-level blood into the Dutch Warmblood population with great success. The cross of Chacco-Blue's modern scope and bravery over a dam line carrying Quidam de Revel is exactly the kind of combination that has produced international horses consistently. At six years old and still developing, Paris du Rouet has an outstanding pedigree and genuine promise.
334 PAVOLA T
Studbook: KWPN
Born: 2020
Highest jumped: 1m
Sire: Grandorado TN NOP (Eldorado van de Zeshoek TN)
Dam: Laprovola (Baltic VDL)
Pavola T confirms something important about the 334 breeding programme: Grandorado TN NOP is a selected feature. The third mare in the selected band by this stallion, alongside the proven 334 Larona and the home-bred Paleste Wie, Pavola T represents Triggol's sustained confidence in a sire line he has returned to repeatedly because it delivers. By Grandorado TN NOP out of Laprovola by Baltic VDL, a Dutch stallion by Quaprice Bois Margot, her pedigree is built on KWPN foundations that have consistently produced horses with scope, quality of movement and competitive ability.
The Quaprice Bois Margot influence is a thread that connects her pedigree to that of her stablemate Paris du Rouet, adding a subtle coherence to what the two young mares represent as a pair. At six years old, Pavola T is still early in her competitive development. The bloodlines, however, are already speaking clearly.
BUILDING THE FUTURE
The diversity of this band, spanning Holstein, KWPN, Hanoverian, Oldenburg Sportpferd, Zangersheide and SAWHS genetics, is not a coincidence. It is the product of deliberate, reasoned selection, mare by mare, cross by cross, with a clear understanding of what each pairing can produce that neither parent could achieve alone.
That is, at its core, the 334 philosophy. Not breeding by sentiment, but breeding by understanding. It’s not about collecting impressive names, but knowing what those names mean in combination: what they have proven in the arena, what they are likely to pass on, and where they fit in the larger genetic picture that Govett is assembling in the Midlands.
Wolke 334 began all of this and she sets the standard. At 334 Sporthorse Stud, where champions are bred and legends are made, the work continues.
For more information
334sporthorsestud.com | info@334sporthorsestud.com

This past month, the Ocean Blue Cup took place in Plett at Robberg Equestrian Park, and one particular combination stole the spotlight - Caleb Seton-Smith and Blue Steel Equestrian’s Milkwood King Julian claimed a hat trick of wins in the big (1.35m/1.40m) classes. We not only love his trusty steed’s name, but also the fact that this is Julian’s second career, and he is still winning! We caught up with Caleb after his victories to hear more, and hopefully provide some tips on picking your next OTTB Champion!
When you call upon a Thoroughbred, he gives you all the speed, strength of heart and sinew in him. When you call on a jackass, he kicks. – Patricia Neal
HQ: Could you tell us a bit about yourself?
Caleb: I am 23 now. I am studying law and I’m in my third year LLB. I've been riding horses since 2016 when we moved to a small holding in Port Elizabeth, Sardinia Bay, which is called Milkwood Stud. We moved here from Cape Town, and I've been riding since then. We breed a few Warmbloods a year, and the odd Thoroughbred, which it turns out has been really good for us.
HQ: Clearly! So, if our maths is right, you've only been riding since you were 13?
Caleb: Yes. We started at a small riding school in Cape Town, riding once a week, at that stage.

HQ: Did you compete in Pony Riders, or go straight to Juniors?
Caleb: I went straight into Juniors. I was quite big already at 13, and I haven't really grown much since then!
HQ: Well, that's not the worst thing for riding! Are you family horsey?
Caleb: Yeah, so my dad grew up on a small holding, riding his whole life and then when he turned 18, he stopped. He moved to Cape Town, got into business, and then, when we picked up the riding lessons, that’s when the bug bit him again, and he decided we would move to a small holding. We packed up and left our townhouse in Cape Town, and he got back into the horses. My two younger brothers rode, but they stopped after ponies. My mum also rides, but just for fun; she helps keep the horses fit and has her own hacking horse, but she doesn't compete. My dad competes as well; he's also in the 1.40m on a Thoroughbred, and he has a couple of young Warmbloods.

HQ: That's awesome; we love that it is a family affair. Is your father full time with the horses?
Caleb: No, he has a law firm and runs a couple of other things, too. It’s what led me to go into law.
HQ: At least you've got an idea from him of how you can fit working and riding into a schedule! Is the plan to keep riding?
Caleb: Yeah, exactly, and 100%!
HQ: Good to hear! Tell us about your partnership with King Julian…
Caleb: I got Julian in February 2022. His brother, Incandescence, was my Junior horse, whom I jumped in the 1.35m. He wasn't as good as Julian, but he was phenomenal for where I was at the time.
HQ: Well, you only need to jump 1.35m as a Junior as well?
Caleb: Exactly, and to be honest, back when we got him, we had just moved to PE. We didn't know anything about breeding at all, so it was just by luck that he turned out to be really good. I then saw Julian advertised by De la Ranch on Facebook; a small dealer that specialises in second career Thoroughbreds. He had just come off the track, and they were advertising him as a flashy gelding that would be available soon. I saw he was by the same sire as Incandescence, ‘Just as Well’, and I had never seen another one, so I convinced my dad to go try him.
When we went to try him, he was very cute! He was probably just under 16 hands or maybe just 16 hands with shoes, so on the smaller side, and we decided we would fetch him the next day, subject to vetting, which he obviously passed.

So, off we went to fetch what was supposed to be a little project, because we were moving more towards the Warmbloods as well. Then my younger brother had finished ponies, and Julian was quite nice, small and smart, and had a promising jump, so we thought this could be nice for Asher to get onto after ponies. I already had him in the 1m classes by then, so I gave him over to Ash. He rode him for a couple of months, and then he decided he didn’t want to ride anymore. So, I took him back, continued to produce him, to see what happened.
He got to either 1.10m/1.20m, and Anthony Kay came to me and said, “Name your price; I've got a buyer for this horse”, and I gave him a ridiculous number because I didn’t want to sell him. He said it was out of the budget, which I was fine with! I have no regrets about that at all.
We moved up to 1.20m, and I realised, this horse is quite nice, and then we got to 1.30m and I was like, ‘Yes! this horse is actually really nice’. Then last year, in November, we jumped our first 1.40m. It was in the Biogen Gold Tour Grand Prix at Robberg. The final class was actually 1.45m, and he jumped a clear in that, and I was just absolutely blown away. We have quite a partnership going; I love that horse.
FACTS:
HQ: What are your goals with him?
Caleb: To be honest, I want to jump 1.50m with him.
HQ: Well, we watched you guys, and he skipped around it like nothing.
Caleb: Yeah, and he’s so fast, and then he is very quick and sharp with getting his feet out of the way. It’s amazing.
HQ: And we assume he has not grown since you got him as a six year old?
Caleb: Yeah. He hasn't grown since we got him. Still, 16 hands with shoes on.
HQ: That's amazing! Clearly from the videos he has no shortage of step or scope?
Caleb: In all honesty, the bigger it gets, the better he gets. He has plenty of stride, so there is no issue with his step. He’s also so smart that he can almost see his own stride.
HQ: What about his racing history before you got him?
Caleb: He was doing well in Durban, and then I think they decided to send him down to end off his career here at Fairview racetrack in PE, and then I think he was a donkey, so they just retired him. But he raced until he was six, so I assume he must have been decent, and he did quite a few races.
HQ: Impressive that he's gone on to be such a good jumper after racing so much?
Caleb: And he is as sound as anything! He’s just incredible.

HQ: Can you tell us about the rest of your string?
Caleb: I have a 7-year-old Warmblood that was actually our first home-bred horse; he’s in the 1.20m classes now, and I think he's going to be a big-time horse as well. He's got huge scope. He's not a novice ride, though; he can be a bit quirky, but I love him as well. I'll hopefully get him to the 1.30s in the next few months.
I've also got the ride on Hannah Campbell's Thoroughbred mare, Place du Marche (Philanthropist XX x Doneraile Court XX). She's in the 1.20m classes, I will also get her to the 1.30s in the next few months.
Then, I've got another sibling of Julian's… Well, I've got two now. I bought another one today. We got ‘Judgement Day’ last year. He is a ‘Just as Well’ out a ‘London News’ mare. He's resting now, but we’ve jumped him up to the 90s. He’s also super talented, and then we got the call yesterday that the other brother is done racing so we went to fetch him this morning and he's gorgeous, so we'll see what he can do.

HQ: Sounds like you have the sole mandate on the “Just as Well” progeny in SA!
Caleb: We bought shares in this one on the basis that he would come to us when he is done racing. I’m not sure how many more are coming through.
HQ: It’s interesting to look at the blood, and see where the jumping influence comes from, and we see Northern Dancer and Sadler’s Wells…
Caleb: You also have A.P. Indy there, Just as Well’s sire, and he’s also been a brilliant jumping sire.
HQ: Can you tell us a bit about the Warmbloods your family is breeding?
Caleb: We have four broodmares. Last year, we had three fillies. One by Pegase van’t Ruytershof, and two by Ivan van der Sidje’s Oceanco D’or. They all look very nice.
Then we have two that are rising two, the one is by Cyrus M53, the other by my dad’s Stallion Pacino (Parco x Cosmic Z). Then we have a three-year-old by Legend, and he's quite nice. Then two of the mares are in foal now, one to Ermitage Kalone, the other to Pegase.
HQ: Are you breeding for yourselves or to sell?
Caleb: For ourselves, what we like we keep, and what we feel doesn't suit our programme, we move along.

HQ: Your father was riding another Thoroughbred in the same classes you won; can you tell us about him?
Caleb: I think my dad bought Wish to Land five or six years ago; he was already jumping lower levels, and he’s taken him and promoted him up the grades. He’s the horse that got my dad back into it and he jumped his first opens on him. He’s competitive in the 1.40m now and he is planning to do his first 1.50m on him this year.
HQ: You guys often travel up for Derby. Is ‘Big’ Derby on the cards for either of you this year?
Caleb: Not for me; I want to do the 1.40m first this year, but hopefully next year. My dad will train for the Big Derby and see how that goes.
HQ: What advice would you give to people who were looking to buy a Thoroughbred to jump.
Caleb: I’m big on the bloodlines; if they don't have well-known showjumping bloodlines, I won't look at them. My dad (Grant), however, will look at a horse based on conformation. If he likes the way the horse looks, he'll investigate further, but for me, if they are bred for it, they generally have the jump. Obviously, they also need to be sound, and they must at least look well put together.
I like it when they are light on their feet; you can also see when they carry themselves well. They must be calm-minded too; you don’t want them too hot.
FAST FACTS
Silver Streamer raced 17 times, with 1 win and 1 placing.
Wish To Land raced 27 times with 5 wins and 5 places!

HQ: There were two other thoroughbreds in the 1.40m class with you, and they have both raced quite a bit too, which is nice to see, as sometimes people are put off with horses that have raced a lot?
Caleb: Well, if they’ve raced that long and are still sound, it’s a good sign. A lot of them will break down by the time they are five years old, and those ones you steer clear of. The ones that are still racing strongly and moving well at five or six years old; those are sound horses. Obviously, you still have to get the vetting done to make sure there are no issues you should avoid.
HQ: With your breeding programme at Milkwood it sounds like your focus is on full Warmbloods rather than OTTB’s or crosses, is there a reason for that?
Caleb: My father and I have discussed this, and we feel that if you breed a Warmblood into a Thoroughbred you are breeding the speed out of the Thoroughbred and a Thoroughbred into a Warmblood you’re breeding the jump out. That being said if I could get my hands on a Just as Well mare, I would definitely be keen to breed that to a Warmblood.

HQ: You and Julian won all three classes at the Ocean Blue Cup, on top of a very successful year so far. Can you talk us through the competition and how have you attained such consistency?
Caleb: Julian is just incredible. At Robberg, he won the first two classes, and I was like, ‘Oh, well, that's a great show already’. I went into Champs Day, and it was big, but I was just grateful to be jumping there, and I felt that whatever happened, happened. He felt great in the warm-up, and I figured if I ride decently, we have a shot. Then he jumped clear, and the jump-off featured fast, competitive combinations. I wanted to win, so we just had to do what we could and leave it all out there, and that's what we did, and Julian was incredible, and I was shocked, to be honest. You dream of a hat-trick, and obviously you can get in your own head, expecting luck to have run out, but Julian is always the same; he’s consistent, always tries his best. We keep the same programme at home. We keep it easy and keep him confident and fit. He also knows when it’s a big show and he’s just a bit more careful. He’s really got big-match temperament.

FAST FACT
So far this year, Caleb and Julian have jumped 11 rounds: won six of the classes and finished in the top three of three others. How is that for consistency?
HQ: One last question, what would you say are the key differences between Thoroughbreds and Warmbloods?
Caleb: I would say for a young rider, a Thoroughbred is definitely the way to go; they give you so much confidence. Warmbloods often need good riders to be great, but Thoroughbreds are great either way. They have the blood; they take you to the jump; and they are brave for the most part. They are also willing to work and generally more forgiving. Thoroughbreds are just special.
HQ: We certainly agree! Thank you for sharing your insights, and we’ll be keeping an eye out for you and Julian’s debut in the 1.50s! All the best!

Jean Bemelmans is a world–renowned Belgian–born dressage trainer who moved to Germany at the age of 17. He achieved the title of Reitmeister, an honour given to those who have successfully trained over 50 horses to International Grand Prix level.
Bemelmans also served as the National Trainer for the Spanish Team, leading them to team silver at the 2002 World Championships, the 2003 European Championships, and the 2004 Athens Olympic Games.
Educated in the classical German training method, Bemelmans is known for his open–minded approach to training, prioritising the needs and character of the horse to develop them as happy athletes. He emphasises flexibility in coaching, adjusting his methods to match the personalities and requirements of both horses and riders, whether training at home or at competitions.

Jean Bemelmans is admired for his contributions to the dressage community, including training videos and participation in conventions, where he shares his extensive knowledge and experience.
ProSeries hosted clinics in South Africa with Jean Bemelmans earlier this year, and HQ was lucky enough to send him a few short questions to learn more about his philosophy and methods.

HQ: You were educated within the classical German system. In your view, what does ‘classical dressage’ truly mean in today’s sport?
JB: Classical dressage is about fairness and welfare. It is practised through the correct gymnasticising of our horses for the work they do.
HQ: You have trained more than 50 horses to International Grand Prix. What, in your experience, separates a talented young horse from one that can genuinely reach Grand Prix?
JB: Talent is one part but it must be combined with three good gaits and a real willingness to perform.

HQ: When you sit on a horse for the first time, what are you feeling for before you begin to influence or correct anything?
JB: For the first time, you just ride, and slowly you try to discover temperament and the quality of the gaits before you ask them for any real work.
HQ: You are known for adapting your methods to the personality of each horse. How do you assess a horse in the first few sessions? And what are the signs that the training method is not working for a particular horse?
JB: I try to go carefully step by step. I try not to make mistakes and upset the horse as less is more, particularly at the beginning. Later, once you know your partner (horse), you can begin to try to correct the parts that need work and see how much these can really be corrected. The horse tells you what is difficult and what he doesn’t like, and that shapes how you train him.
HQ: Having coached at both amateur and Olympic level, what distinguishes a top rider from an average rider?
JB: The best rider has body control of himself and always tries to be critical first with himself before he criticises his horses.
HQ: When working in countries with developing dressage systems, such as South Africa, do you adjust your system?
JB: I have a clear view of what I want to see. Correct riding is the goal, no matter whether the riders are at a novice level or at a more advanced level. The principles are always the same.

HQ: With the increasing scrutiny around welfare in elite dressage, where do you believe the sport must improve, and where do you think it is sometimes unfairly criticised?
JB: It is often unfairly criticised by people from the outside who do not have enough horse knowledge. Having said this, we do have the responsibility to be fair with our horses and only enter competitions when we have completed proper education at home, and the horse feels ready.
HQ: If you could leave riders here with one guiding principle for producing horses that are both successful and happy athletes, what would it be?
JB: My advice would be to work on yourself to learn to control your body and mind so that you are able to be the best rider you can for your horse.

QUICK FIRE QUESTIONS
HQ: What is one dressage term you believe many riders misunderstand?
JB: Contact
HQ: What is the quality you value most in a rider?
JB: Fairness
HQ: What is the quality you value most in a horse?
JB: Willingness to work
HQ: Three words that define good dressage
JB: Correct, happy picture.

What does it take to go from a kid at a pony camp to competing at 1.35m Junior Open level in just four years? Meet Layla Hunter, a 17-year-old showjumper who proves that passion, hard work, and the right support system can fast-track even the latest of starters. Layla didn't grow up in the saddle; she found her love for horses in the middle of a pandemic and hasn't looked back since. With two remarkable mares by her side - the fiery Nikita and the brave Monsaka - she's already ranked nationally and has her sights set on representing her country. We sat down with Layla to find out how she did it, what she's learned, and what she'd say to every young rider who thinks it might be too late to start.

HQ: How old are you, and when did you first start riding?
Layla: I turn 17 this year. I started riding in September 2020 at the age of 11, and a year later, in September 2021, we bought my pony, Butter Bean Ivoor. That’s also when I started training with Claire Webb, and when everything truly began to take shape.
HQ: What made you start riding during COVID? Had you always loved horses, or was it something new for you?
Layla: I’m naturally a very busy person, and during COVID I was bored out of my mind. One day, my mom sent my sister and me to a pony camp, and I instantly fell in love. A pony camp is really all it takes for the bug to bite; it became the starting point of something so much bigger.
Having said this, horses have always been part of my life. My mom was an incredibly competitive A-grade rider as a junior and rode as an adult when I was very young. My grandmother and aunts have also always been involved in the horse industry. So, although horses were always around me, it wasn’t until COVID that I grabbed the opportunity to truly become part of the riding world myself.

HQ: Tell us about your horses, Monsaka and Nikita.
Layla: In November 2022, I was fortunate enough to call Diamonds Nikita my own. Born in September 2015 (Numero Uno x Carrick), she had an instant wow factor we simply couldn’t deny, and I fell in love immediately. At the time, Nikita was quite green as a seven-year-old, and I produced her as a green rider myself. I tear up with pride when I think about how we’ve grown together and now operate as an inseparable team in the Junior Open classes.
Nikita is like a rubber ball - bouncy, reactive, and absolutely in love with her job. She’s fast, careful, and always gives her best in the show ring. We call her my diva because she has personality in abundance and loves to have a little play. In 2025, we ranked second nationally in the Junior 1.30m division - proof that hard work and consistency truly pay off.
In June 2024, Seeis Monsaka, also known as Smudge, entered the picture. I believe the right horse finds you, and Monsaka definitely found me. Born in 2017 (Catoki x Consuelo), she has an abundance of talent and technique, but also the biggest heart imaginable.
Smudge was a joy to produce and moved up the grades quickly. She is definitely a Derby horse - brave as a lion. At the end of 2025, we ranked third nationally in the Junior 1.30m division. She has progressed at an exponential rate, and I’m bubbling with excitement to see just how high she can go.

HQ: What has each horse taught you?
Layla: Nikita has taught me trust. She is incredibly reliable; I can ask her almost anything, and she delivers. She’s taught me the importance of rhythm, precision, and giving the correct aids at the right moment.
Monsaka has developed me technically as a rider. She has taught me adjustability and flexibility; the ability to step off one horse and onto another, who needs to be ridden completely differently. She has rounded my riding and stretched my abilities in the best way possible.
HQ: Who do you train with?
Layla: I train with Claire Webb and Dominey Alexander.
HQ: What level do you compete at currently and in which disciplines?
Layla: I currently compete in the Junior Open Showjumping division (1.35m) and also in Open Equitation.
HQ: What does a normal week look like for you in terms of your riding?
Layla: I ride four to five times a week. I have one jumping session with Claire and one with Dominey (either Tuesday or Thursday). I normally include two flatwork days where I ride both horses in a snaffle bridle, focusing on basics and balance. I also spend one day in the cross-country arena, doing plenty of uphill canter work to improve fitness. I structure my week according to what each horse specifically needs.

HQ: Looking back, what do you think helped you improve so quickly?
Layla: There are several factors. First and foremost: hard work. I committed to my horses fully and made them my priority, even with a busy schedule outside of riding. I didn’t have the easiest pony as a pony rider, but Butter Bean made my transition into juniors much smoother because of his way of going.
Beyond my own effort, my coaches have made the biggest difference. A coach can make or break a rider, and I’ve truly been blessed - not only with my two incredible coaches, but also with my mom as my third coach, always standing by my side. My grandmother also played a big role in my riding career; she is a vet and is permanently on speed dial. Lastly, I’ve been fortunate to have exceptionally talented horses who have played a crucial role in my progress.

HQ: What has been your biggest challenge in your riding journey so far?
Layla: My biggest challenge has been producing my horses myself. Although they are excelling now, we had to go through every ‘first’ together, without either of us having prior experience at the next level.
While this has been my biggest challenge, it’s also one of my greatest rewards. I take immense pride in the fact that I’ve helped shape my horses into what they are today. I have the privilege of saying I built them from the ground up.
HQ: Starting during COVID means you didn’t grow up riding from a tiny age like some riders. Do you think that has been a challenge?
Layla: Starting later meant I had to play catch-up with riders my age. But that became one of my greatest motivations. It was challenging because I had to gain experience and skill rapidly, and experience takes time and patience. It was frustrating at times, but my support structure made it possible for me to eventually close the gap.
HQ: What would your advice be to a rider who feels it is too late to start?
Layla: If your heart beats for horses, it is never too late to start. Surround yourself with the right support system and the right coaches; it truly takes a village. Starting later doesn’t disqualify you; it simply means you must chase your dream with everything you have.
LAYLA’S ROLE AS AN EPOL BRAND AMBASSADOR
HQ: What does it mean to you to represent Epol as a Brand Ambassador?
Layla: Representing Epol has been an incredible honour. It is one of the oldest, most trusted, and most respected horse feed brands in the country, so being associated with them is something I am extremely proud of.
To represent Epol as one of their equestrian athletes means a great deal to me, because it reflects the trust they place in both my horses and my performance. Being selected as an ambassador is not something I take lightly. It motivates me to continue striving for excellence while carrying the brand with pride and professionalism.
HQ: You’re producing two horses simultaneously at a high level. What do you feed them to keep them looking and feeling their best?
Layla: My horses are on a high-energy diet because we ask so much of them physically and mentally, so it’s important that they are fed in a way that sustainably supports both performance and recovery.
Monsaka gets 5kg per day, split into three meals, made up of half Rider Cubes and half Competition Cubes. She is a big horse with a huge stride, so she needs plenty of sustained energy to perform at her best.
Nikita gets 3kg per day — 1kg Competition Cubes and 2 kg Rider Cubes.
We also add a handful of coarse salt to their evening feed, along with Acid Buff. In addition, they get eragrostis and a wedge of lucerne daily to support digestion and overall condition.
HQ: Which products are your favourites from the Epol range and why?
Layla: Definitely the Competition Cubes. They have made a noticeable difference in my horses’ performance by providing sustained power and energy throughout long shows. I’ve found that the horses maintain their condition, focus, and stamina far better, even during demanding competition schedules.

HQ: What are your goals for the future?
Layla: My goal this year is to achieve consistent results in the 1.35m classes and hopefully secure a few national titles along the way. The plan is to build a strong, consistent record so that I can confidently step up to the 1.40m classes next year. As a rider, my aim is always to improve on my most recent results, constantly raising the bar.
HQ: What is your ultimate dream in the sport?
Layla: My ultimate dream is to compete in the 1.50m classes and eventually represent my country internationally. Like every ambitious rider, I dream of one day competing on the biggest stages in the world.
HQ: What is your ultimate dream career-wise?
Layla: After school, I plan to study medicine and ultimately become a surgeon with my own practice. That career path would give me the flexibility to pursue both my professional ambitions and my passion for horses.

QUICK FIRE ROUND
HQ: Early mornings or afternoon classes?
Layla: Early mornings.
HQ: Plaits or natural mane?
Layla: Natural mane.
HQ: Equitation or showjumping?
Layla: Showjumping.
HQ: Favourite show venue?
Layla: KPC.
HQ: Dream horse (alive currently, or not)?
Layla: United Touch S.
HQ: One word that describes Monsaka?
Layla: Kind.
HQ: One word that describes Nikita?
Layla: Fiery.

FINAL THOUGHTS
Layla Hunter is living proof that it's never about when you start; it's about how hard you're willing to work once you do. From that very first pony camp to the national rankings, her journey is a reminder that horses don't care about your head start; they care about your heart. Whether you're just finding your feet in the saddle or chasing your next personal best, let Layla's story be the nudge you need. Your dream is still very much within reach, so saddle up, surround yourself with the right people, and go after it with everything you've got.

She's jumped some of the most demanding showjumping courses, coached a generation of young riders, and this year she added a new accolade to her CV: winning the Toyota Fortuner Challenge. We sat down with Tamar Gliksman to find out what happens when a showjumper goes head-to-head with a Dakar racer, a rugby player and a soccer star.

HQ: How did you get involved in the Fortuner Challenge?
TG: I got a phone call saying I'd been shortlisted as the equestrian representative, and would I be available if I was picked. I said yes immediately; it felt completely up my alley. A few weeks later, they confirmed I'd been selected and asked me to come to Cape Town for interviews and photo shoots. At the same time, all the heroes were given a Toyota Fortuner to drive for the duration of the challenge, which was already a treat in itself.
We weren't told anything about what the challenge would actually involve, so I did my own research. This is the 10th year Toyota have run it, so I went back and tried to find out about previous editions. I also asked Nicole Horwood, who took part last year. In her year, the heroes mainly supported their athletes, so I assumed it wouldn't be too physical on my side. I was very wrong.

HQ: What was the format of the event?
TG: We arrived at the Asara Estate on the Monday morning, got changed and went to a welcome event with the other sponsors: Oakley, Thule and Salomon. They really spoilt us. Salomon gave us running shoes, trail shoes and all the kit we'd need. Thule gave us beautiful backpacks. Oakley gave us sunglasses that I’m now jumping in. And then we went to lunch, and it just started.
We each picked a ball from a bag to select our contestant. I drew Stephan Jacobs, and as luck would have it, he's ridden before and loves horses, so we clicked immediately. He's a great athlete, and we're both very serious competitors, so we got down to business straight away: talking strategy, figuring out our strengths, and deciding we'd take each challenge as it came, because we genuinely had no idea what was ahead.
HQ: The driving challenge sounds like it was a highlight...
TG: We'd been a little worried about the driving challenges. I mean, we expected the Dakar racer to be untouchable. But Stephan and I absolutely beat him and his partner. I think years of reversing a horsebox and doing the school run at speed gave me more transferable skills than anyone anticipated. It was one of the moments I was most proud of.

HQ: Tell us about the final challenge.
TG: That was the one that mattered most: it was worth double points, so whoever won it would almost certainly take the whole competition. Up to that point, the standings had been very close, and nobody was ever told where they were on the leaderboard. You just had to give everything in every single challenge.
The final event had four phases. In the first, Stephan was blindfolded, and I had to shout him through a maze to collect three blocks of our colour. We were the first team out. I think being the only woman helped here; I have a loud coaching voice, and Stephan could hear me clearly over three other men shouting simultaneously.
The second phase involved a leopard crawl through a web of strings to retrieve puzzle pieces. Being small was a genuine advantage; I nipped through far more easily than the rugby player and soccer player, bruised knees and all.
Third was a precision challenge: lifting a block through a tower using tongs without touching the sides. We finished that first, too. And the final phase was a balance and dominoes challenge, stacking blocks on a ledge controlled by a rope, then toppling them like dominoes. The first to finish won. We finished first.
We were so excited, but they still wouldn't tell us whether we'd actually won the competition overall. On the night, they announced that Stephan had taken the title. He was given the keys to a Toyota Fortuner. He has a young family, and they needed a car, and I can't tell you how much happiness that brought me.

HQ: How did your showjumping background prepare you for all of this?
TG: More than I expected. The biggest thing was our mentality when we fell behind. A lot of teams got disheartened when they couldn't crack a challenge and started to give up. Stephan and I never did. Not once. That's pure showjumping conditioning: you lose more than you win in this sport. It teaches you a very specific kind of determination.
There's also the mindset that it's not over until it's actually over. People win major competitions on four faults. You learn to look forward, only forward, and never back.
And then there's the teamwork. In showjumping, you're always working within a team: your farrier, your vets, your grooms, your physios... You have to communicate clearly, motivate, and manage the moments when things go wrong. All of that made it very natural for me to work with Stephan. I knew how to explain what I needed, how to keep him from getting despondent, and when to bring out the coach in me.

HQ: You were the only woman in the group. Did that play on your mind?
TG: Not particularly. We do compete against men in showjumping, so I'm used to that dynamic. The physical size of a rugby player did cross my mind initially, and yes, someone did ask if I was fully grown. But honestly, it didn't worry me. I loved learning about their sports, and I think they were quite surprised by what showjumping actually demands.
HQ: And the Fortuner itself, having driven it for six months?
TG: It's an exceptional car. Before the challenge I did a 4x4 course, just in case that came up, and what that car can do on difficult terrain is incredible. We were reversing up 45-degree gradients, essentially on two wheels at certain points. I've had a lot of fun in my life, but that 4x4 course ranked right up there at the top – only topped by riding, obviously. obviously.
For everyday use it's just as good. The cameras and parking sensors make hitching a box very straightforward. It's smooth, it's a seven-seater, and it tows excellently. It genuinely does everything: it's a proper family car that can also do serious work when you need it to.

HQ: Capital Kronos is jumping the World Cup Qualifiers this year. What does the Toyota programme mean for riders at your level?
TG: We're all incredibly grateful to Toyota for the level of sponsorship they bring into the sport. It gives riders something meaningful to work towards, with a proper goal at the end of the season. Kronos will jump the Toyota WCQ at KPC in May and I'm hoping to do SA Champs as well. The focus for him this year is the World Cup Qualifier legs and Champs; I'm keeping his programme tight to make sure he peaks at the right moments.
HQ: And what about the young horses?
TG: I'm producing a lot of exciting young horses for Capital Stud at the moment, and the main goal this year is to get them started and going properly. They are genuinely remarkable to ride; the best horses I've ever sat on. I'm deeply grateful to Capital Stud and Henning for trusting me with them.

HQ: Farnham starts riders at the very beginning of their journey. Do events like this one inspire young people?
TG: I hope so. A lot of the kids at Farnham followed the challenge and were wonderfully supportive. What I love about that grassroots level is that it reminds everyone the sport is accessible; it's for anybody who loves horses. Events like the Fortuner Challenge add another dimension to that story. When young people see showjumping alongside rugby, soccer and Dakar Racing, it reframes what equestrian sport is. And I hope it leads to more sponsorships and more people wanting to get involved.
HQ: Is there anyone you'd like to thank?
TG: Absolutely. The sponsors of the challenge itself, Toyota, as well as the other sponsors: Salomon, Thule, Asara and Oakley who were all incredibly generous. And the team at Farnham - Lara for keeping the business running and Lauren and Prince for working my horses. They were amazing.
And my own sponsors: Western Shoppe, Equifeeds, Max Gut Health, Garmin and Winx. They always show up for me, and this was no exception.
Finally, I must say the biggest thank you to my husband and daughter for always being so incredibly supportive and being my biggest fans!
The Toyota Fortuner Challenge is in its 10th year. Visit fortunerchallenge.co.za to find out more.

When most riders describe themselves as 'multidiscipline' riders, the mind goes straight to dressage and jumping, or perhaps equitation and eventing, but very seldom does one find showjumping, racing and Western riding mixed together. That, however, is exactly the combination that seasoned equestrian Cindy Bro (née Gaines-Burrill) has tried out (dare we say, ‘so far’) during her lifetime. She has not only enjoyed the journey but excelled in every venture! We caught up with her to learn more.

HQ: Can we start right at the beginning of this incredible journey you have travelled with horses throughout your life? Please could you start your story right from the beginning...
Cindy: From the time I could speak, I wanted to ride ponies. I grew up in Bulawayo, Zimbabwe, and my parents were like, "no, no, she'll outgrow that," and they kept hoping I would, but I never did. When I was nine years old, they finally let me have a go on a couple of riding school horses, and eventually, the riding school told them they needed to buy me my own pony, as I was good enough. So, I got an 'el cheapo' pony and ended up winning quite a lot on him. Eventually, my parents decided to buy me a better horse, and then I got my first Thoroughbred, whom I brought on and produced to A-grade. Her name was Lucillon, and I won my first Grand Prix on her when I was 18.
HQ: What a great riding school! Was there something special about Lucillon?
Cindy: Oh yeah, amazing riding school. Lucillon herself wasn't something spectacular; she was just pretty, a liver chestnut. She was just a mare we got off the track as a three-year-old. She only raced two or three times because she was a useless racehorse... they often make good jumpers! That's not to say that horses that have raced a lot can't be amazing too; those ones often want to win, they're competitive.
FAST FACT
Barry Taylor won the Outdoor Grand Prix on Thirty Something in 1994.
HQ: You had quite a successful career from there, representing Zimbabwe on the international stage multiple times. Do you have any showjumping career highlights?
Cindy: Yes, I rode for Zimbabwe on a number of occasions. One of the biggest International Grand Prix events that I won was sponsored by Qantas, and the first prize was two tickets to Australia! Ireland and South Africa were competing at that event, so it was an amazing experience to win against that calibre of riders too. That was on a top horse of mine, Irish Coffee, and he was very young at the time as well.
Then, probably my best win ever would have been a team event against the Springboks at the Harare Showgrounds. We were tied after the first round, and the team put me up for the jump-off against Barry Taylor, who was riding a horse called Thirty Something. Barry jumped off first in a blistering time, and everyone laughed and thought he had it in the bag... then Coffee came in and took four seconds off his time. It was mind-blowing. All the top riders were there, and it was the finest moment in my life! Sadly, he had a paddock accident shortly after that and had to be put down.
HQ: That is devastating! Can you tell us a bit about Coffee?
Cindy: He was tiny! Probably only 15 hands, and he was another useless racehorse! Oh, another highlight was when he won at Sun City in South Africa against Gonda Beatrix and Anneli Wucherpfenig, and Gonda said I must name my price. But I decided that I wouldn't know what to do if I sold him; he was my life. So I said I appreciated the offer, but I'm not a horse dealer. Those were some really great times I had with him!
I had a lot of horses after him that got up the grades, but none were ever of his quality. When you've had a real champion like him, it just never feels the same.

HQ: You successfully produced a lot of Thoroughbreds up to the Opens. What would your top tips be for someone looking for a Thoroughbred now?
Cindy: I would say to look for a horse that's very athletic and short-backed, and it's got to have a good temperament. I know a lot of people go for the breeding, but I wouldn't necessarily pick based on that. My late husband, Mike, used to be involved in racing, and we would always buy racehorses based on conformation, not on who their parents were. Granted, we didn't have the money to buy the top of the range, but we went on conformation and we had a 90% win rate on our resources, and the majority of those horses, unless they broke down, came to me as jumping horses after that. Every one of them was a good jumper and was the right type of horse. So, you know, it's not always about breeding. It's still the same today; if I were looking at a Warmblood, I wouldn't go on breeding first, but on conformation and movement.
HQ: So you were involved in racing as well?
Cindy: Yes, very! Mike was the chairman of the Turf Club. We had about 20 racehorses, and I used to back all the babies at my stables. I would rehabilitate the ones that were broken down and get them back to the track, and then when they came off the track I would train them for their second career. Showjumping was my main focus, but I was very involved in the racing.

HQ: Showjumping and racing... what came next?
Cindy: Mike had a terrible riding accident on one of my horses and sadly passed away, so that made me give up, sell all my horses and move to South Africa, as I didn't really want to ride again. So, for twenty years I didn't. One day, I was considering my bucket list, and I wanted to do something out of the ordinary, so I went to the Karoo, by myself, and did a ranching trip, rounding up cattle in the mountains.
I wasn't sure if I'd be able to ride after so long out of the saddle, but I just got on the horse, and it was the best thing I have ever done in my life! I loved every minute. They even put me as the lead on the cattle team; it was just incredible. I didn't know stuff like this existed in South Africa! I didn't realise Western riding was a thing; I just thought cattle driving was fun, and then someone told me they have Western riding competitions and I should join a club.
I got so excited that I decided to buy a horse! It turned out to be the wrong type of horse... but I went for a few lessons, and my instructor helped me find a lovely Quarter Horse from Namibia that we call Goldie.
HQ: Can you tell us a bit about Goldie, and what makes the Quarter Horse so special?
Cindy: I bought Goldie as a three-year-old from a stud in Namibia called Bronco Stud. He's now four, so the two of us have had to learn together! I've found that Western riding is the hardest thing to master compared to showjumping, because you've got to ride with no contact; it's all legs. And when you've got a horse that doesn't even know how to go forward or steer, it's incredibly difficult. So what I thought would be a walk in the park has turned out to be one of the hardest things to master! It is still a huge learning curve, but it is so addictive!
As for the breed, the Quarter Horse has an amazing temperament. They are born to work and have a very chilled nature. They generally don't get uptight, and you can drop your rein, hop off, go for a walk, and they'll just stand there where you left them. A Thoroughbred would be long gone! They're also small; the biggest Quarter Horses would be 15 hands, but a lot of them range from 14 to 15 hands, and they're solid. They are also built for the work, with their strong hindquarters, shorter cannon bones, stronger joints and short bodies. This means they are perfectly suited for quick stops and spins, and all the manoeuvres you would need for cattle. They are exactly what you imagine cowboy horses to be. I haven't seen a badly built Quarter Horse in this country. The industry does try to control their breeding, so there is good stock out there, including imported stock.
HQ: It's obviously a very different way of riding to both racing and jumping?
Cindy: Yes! If you get on a good horse and you just use your leg in the wrong place, it's a mess! There are three different positions in which we use our legs for different manoeuvres, and where your hand is positioned slightly differently can produce a totally different outcome, all for different purposes.

HQ: Are there different kinds of Western competitions that you enjoy?
Cindy: Yes, we do Cattle Rounding competitions, where the cattle are numbered, and you must race around getting them into a pen. That's great fun. Then you have Trail and Ranch Riding, which is like Working Pony on steroids. You must be very light and mostly ride off your legs, as opposed to hauling them around.
There is also the Reining class, which is a dressage-type class, but geared as though we are chasing a cow. So you'll be galloping along one side, and then you spin and go the other way, neatly of course! The patterns and manoeuvres are all what you would expect to do when dealing with cattle.
Last year I competed in the National Championships in Saldanha Bay with my horses, and Goldie actually won the Performance Horse of the Show, which represented the fact that he placed in or won nearly every class we entered. That was phenomenal because I never expected that in my wildest dreams. He was just very consistent across a whole spectrum of different classes. Some people don't enter all of it; some prefer just Reining, which is almost like sticking to dressage, but I love doing all the spooky obstacles, lassoing a stationary cow, dragging a log, all those wonderful things. There is also so much horsemanship involved; you really need that for Western.
That's one big difference from other disciplines: you can't just buy a fancy, expensive horse and get on it. It takes work, and you have to be able to ride properly. Nobody is selling ready-to-go performance horses; you have to get a young horse and start from scratch.

HQ: You talk about horsemanship being key. Has it changed your outlook on producing horses for showjumping?
Cindy: Definitely. If I were starting my Thoroughbreds and jumpers now, I would be doing things completely differently. I've learnt not to hang on the reins and rather teach the horse to balance themselves. I never realised how much I was balancing on my reins until I had no reins! It was the scariest thing, having washing lines in front of you! You also realise you must have a really good seat and a lot of core! I truly believe it has made me a better rider, and my core, even at my age now, is probably the strongest it has ever been.
HQ: It sounds like it is a growing discipline?
Cindy: It is becoming more popular, and people are spending more money on good Quarter Horses. There are also quite a few young riders doing well, like Minki Venter, who was in America this past month and finished as Co-Champion in the National Reining Breeders Classic. So there are amazing opportunities to compete internationally from here if you have the backing and desire. Our competitions here are also becoming more popular; we are even drawing more spectators, probably because of all the Western series like Yellowstone, and that's essentially what you're watching live when you come to watch!
It is also a very inclusive community. If you don't have a Quarter Horse you can come with your OTTB cross, but you just might not compete on the same level.
HQ: What advice would you give to someone interested in getting involved in the sport?
Cindy: I would say find a trainer, ask for their advice on which horses you should buy, and make sure it's the right type for you and what you plan to do. Quarter Horses are also used for Western Mounted Games, so you want to make sure you get the right one for Reining. It seems that with Reining, the genetics play a big part. The Mounted Games types are very fast, flashy, and quick-turners. My boy naturally wants to stop because that's how he's bred. All I do is relax my seat and stop riding, and he will slide to a stop. Try that on any other breed, and they'll just keep going!
HQ: Having tried so many equestrian disciplines, would you say Western is your favourite, or does it simply suit where you are now?
Cindy: I think it suits where I am now in my life. I do love it, but I adored showjumping when I was at the top, too. Showjumping from when I was competing to what it is now is also very different. When I was at the top, we had a lot more Thoroughbreds and horses that had been developed by the riders themselves. Nowadays, you are buying much better-bred horses that have already been trained by somebody else. It was a different time. I think that Western is for people who have been showjumpers or dressage riders, and it's almost like their second career. What's so nice is that there are no age limits, and it's safe because of the horses' temperaments and because the saddles hold you in place.
Another perk is that the entry fees and memberships are way cheaper than showjumping! There are also a lot of opportunities to travel and compete, so I'm very excited to be doing that this year.

HQ: Well, what an incredible journey you've had! What comes next?
Cindy: The interesting thing is that after Mike passed, I actually did ride briefly, but I had a terrible accident where a big barn door fell on my leg, and I smashed it to pieces, so I couldn't ride even if I wanted to. I ended up giving the horses away and taking up dog agility instead! I then ended up playing bowls, and my friends can't believe I've given it up, as I was doing well! I've come full circle, but I've got my passion back; I've got my life back.
I've actually started something called Western Horseplay (@westernhorseplaysa) in the Midlands, which is like therapy work with my horses. People, often those who are sad or grieving, can come and spend time with the horses. They don't ride them, but they learn how to groom and handle them, leading them on trails and over obstacles. You've got to have a bond with a horse, and you've actually got to focus on the horse, and that is unbelievably healing. The horses just do something magical, and those people just want to keep coming back because they love it so much. Little children can also come and just experience horses. I'm building up a whole new business at this late stage of life, so I'm very excited about that too.
HQ: That's amazing. Well, we'll have to interview you about that in another year's time.
Cindy: Yes, watch this space!

Vay Snyman, Maximum Gut–Health Ambassador
The equine supplement industry has grown significantly over the past decade. Riders and owners today are increasingly aware of the role nutrition may play in supporting the modern sporthorse. From digestive balance and joint support to focus, recovery and hoof condition, supplements have become a common part of many feeding programmes.
However, with this growth has also come increasing confusion.
The market is now filled with products making bold claims, using fashionable ingredients, or relying heavily on marketing terminology that may sound impressive, yet offers little meaningful information about what is actually contained within the product, the quality of the ingredients used, or the intended nutritional purpose of the formulation.

Chatan Hendriks, Maximum Gut–Health Ambassador
For riders, trainers and owners, understanding what contributes to a well-formulated, responsibly manufactured supplement has never been more important.

NOT ALL SUPPLEMENTS ARE CREATED EQUAL
A professional label and attractive packaging do not necessarily reflect the quality of the ingredients inside.
One of the biggest misconceptions in the supplement market is that two products containing similarly named ingredients will automatically provide the same level or type of nutritional support. In reality, ingredient quality, sourcing, stability, manufacturing standards and formulation strategy can differ considerably between products.
For example, the form of a mineral may influence bioavailability. The viability and survivability of a probiotic or live yeast may influence its intended function. The purity and traceability of botanical ingredients are important considerations. Furthermore, inclusion rates and ingredient compatibility may affect formulation balance.
A product may contain a long list of ingredients for marketing purposes, yet include them at levels that may not provide a meaningful nutritional contribution. By contrast, a well-designed supplement is generally formulated with targeted nutritional purpose, ingredient compatibility and manufacturing consistency in mind.

SIMILAR INGREDIENT NAMES DO NOT ALWAYS MEAN SIMILAR RESULTS
An important consideration when evaluating supplements is that ingredients from the same category or with similar names are not necessarily equivalent.
Differences in strain selection, concentration, ingredient stability, viability, processing methods, and inclusion rates may influence how an ingredient performs within a formulation.
A good example is Saccharomyces cerevisiae, commonly used in digestive support products. Saccharomyces cerevisiae is classified not only by name, but also according to the specific strain used, as well as the strength and viability of the organism within the final formulation. Different strains may have different characteristics and intended nutritional purposes.
Products may therefore differ depending on the strain selected, whether the yeast is live or inactive, whether viability is guaranteed, the concentration included, survivability during processing and storage, and inclusion levels within the finished product.
As a result, two supplements may both list Saccharomyces cerevisiae on the label while potentially providing different forms or levels of digestive support. The same principle may apply across multiple supplement categories, including probiotics, live yeast products, botanical ingredients, calming nutrients, joint-support ingredients, and mineral sources.
Simply using an ingredient with a name similar to one found in a leading product does not necessarily indicate equivalent quality, strain selection, stability, or formulation strategy.

QUALITY CONTROL: THE FOUNDATION OF TRUST
Quality control should be an important consideration when selecting a supplement, particularly for competition horses.
Reputable manufacturers often invest heavily in raw ingredient testing, batch traceability, contamination screening, manufacturing consistency, stability testing, and accurate formulation controls. Supplements manufactured in accredited facilities, such as UFAS-accredited facilities in the UK, generally operate under strict feed safety and traceability systems.
This is particularly relevant within modern competition environments where riders remain mindful of contamination risks and Naturally Occurring Prohibited Substances (NOPS).
A responsible supplement company should be able to clearly explain the sources of ingredients, how products are manufactured, whether batches are traceable, and whether formulations are designed with clean sport awareness in mind. Additionally, the facility where the product is manufactured must meet the standards and requirements. Transparency helps build confidence.

Dominey Alexander, Maximum Gut–Health Ambassador
FEI COMPLIANCE AND CLEAN SPORT AWARENESS
For competitive riders, FEI compliance remains an important consideration.
Under FEI Clean Sport principles, riders are responsible for substances detected in their horses, regardless of intent. As a result, supplements containing undeclared ingredients, contaminated raw materials or unclear herbal blends may present avoidable risks. High-quality supplements should therefore avoid misleading ingredient descriptions, mystery blends or ingredients, undeclared active compounds, vague labels, and unsupported medicinal claims.
Labels should clearly state active ingredients, intended nutritional purpose, correct feeding guidelines, and any relevant competition considerations where appropriate. Clear labelling assists riders in making informed nutritional decisions.
THE PROBLEM WITH MISLEADING MARKETING
One growing concern within the industry is the use of exaggerated or medically suggestive marketing claims. This may create unrealistic expectations and may not accurately reflect the intended nutritional role of a supplement.
Supplements should be positioned as products intended to support normal physiological function and nutritional balance, not as replacements for veterinary diagnosis, treatment or prescribed medication. Educational, science-based communication is becoming increasingly important as horse owners seek greater transparency and understanding around supplementation.

TARGETED SUPPLEMENTATION VS 'KITCHEN SINK' FORMULAS
Another emerging trend is the movement away from overloaded ‘all-in-one’ products toward more targeted nutritional supplementation. Effective supplementation generally begins with identifying the area requiring support. This may include digestive and hindgut balance, joint and connective tissue support, hoof quality, recovery support, focus and stress management, immune support, and senior horse nutritional maintenance.
A targeted formula designed around a specific nutritional objective may often provide a more balanced approach than excessively broad formulations attempting to address multiple unrelated areas simultaneously. This is where formulation expertise becomes particularly important. A carefully designed supplement should consider ingredient synergy, bioavailability, stability during storage, digestive compatibility, and practical feeding rates.

INGREDIENT QUALITY MATTERS MORE THAN QUANTITY OF INGREDIENTS
Consumers are increasingly recognising that more ingredients do not necessarily mean better supplementation. A shorter ingredient panel using high-quality raw materials, carefully selected inclusion rates, stable active ingredients, and effective delivery systems may often provide a more considered formulation approach than products relying primarily on extensive marketing-driven ingredient lists.
This is particularly relevant in categories such as probiotics and live yeast, calming supplements, joint support products, and digestive formulations. For probiotic and yeast products specifically, survivability through processing, storage, and the digestive environment may influence the intended effectiveness of the ingredient within the formulation.

Dominey Alexander, Maximum Gut–Health Ambassador
THE FUTURE OF EQUINE SUPPLEMENTATION
The equine industry continues to move toward greater transparency, accountability and science-based nutritional support.
Horse owners today are asking increasingly informed questions:
This shift is positive for both horses and the industry as a whole.
Ultimately, well-formulated supplements are not necessarily those with the loudest marketing, but rather those developed with scientific integrity, transparent formulation, responsible manufacturing, and a clear nutritional purpose.
Because in modern equine care, quality matters just as much as the ingredients themselves.

Gut health plays a fundamental role in the overall wellbeing, performance, recovery, and behaviour of horses. However, many factors can negatively affect or compromise the equine gastrointestinal system and its delicate microbial balance.
Common factors include:
These factors may alter the gut microbiome and contribute to digestive disturbances and colic, which can present as diarrhoea, flatulence, spasms or even impaction. In more severe or prolonged cases, ongoing gastrointestinal stress may contribute to ulceration, enteritis, gastritis and inflammatory bowel diseases such as colitis.

SUPPORTING GUT HEALTH
One of the most important ways to support gut health in horses is through appropriate nutritional management. Horses are naturally adapted to consume fibre–rich diets continuously throughout the day. Feeding a diet based primarily on high–quality fibre sources, with very low or no grain inclusion, helps support microbial stability and digestive function.
Beneficial fibre sources may include:

The hindgut microbiome relies on fermentable fibre as a primary energy source. During fermentation, beneficial microbes break down fibre and produce volatile fatty acids, which provide an important source of energy for the horse while also supporting hindgut health.
The equine gut microbiome is highly dynamic and continuously adapts to dietary and environmental changes. Feeding a diverse range of fibre sources may help promote greater microbial diversity, potentially improving the horse’s ability to cope with stress and digestive challenges.
Alongside sound feeding practices, several nutritional ingredients have been scientifically investigated for their ability to support digestive health and promote a more stable gastrointestinal environment in horses.
Let us take a closer look at some of the ingredients and the scientific research supporting their role in equine gut health.
IMPORTANT
When introducing any new feed ingredient, gradual dietary transitions are essential. Slowly increasing inclusion rates over time allows the gut microbiome to adapt appropriately while reducing the risk of digestive upset.

CALCAREOUS MARINE ALGAE AND GASTRIC BUFFERING
Calcareous marine algae are a natural source of highly bioavailable calcium and magnesium with significant buffering properties within the equine digestive tract.
In a study by Jacobs et al., 2020, horses supplemented with a marine–derived calcified algae product demonstrated significantly increased gastric pH following feeding. Baseline gastric pH values, averaging approximately 2.3, increased to roughly 5.5 – 5.9 at two hours post–feeding.
The researchers reported that buffering effects remained detectable up to four hours post supplementation in several horses, suggesting prolonged gastric buffering activity.
Additional in vitro work by Moore–Colyer et al., 2014 demonstrated that marine–derived buffering compounds maintained buffering activity within simulated equine gastric conditions for approximately four to six hours, while also promoting favourable hindgut fermentation dynamics.

PROBIOTICS
SACCHAROMYCES CEREVISIAE
The live yeast probiotic Saccharomyces cerevisiae has been extensively studied for its ability to support hindgut microbial stability and fibre digestion in horses.
In a study by Medina et al., 2002, horses supplemented with approximately 109 CFU/day of Saccharomyces cerevisiae demonstrated improved stability of hindgut microbial populations when fed high–starch diets. The researchers observed reduced fluctuations in hindgut pH and improved conditions for fibre–fermenting bacteria, suggesting enhanced fermentation efficiency.
Similarly, Jouany et al., 2008 reported improvements in fibre degradation and nutrient digestibility when yeast cultures, such as Saccharomyces cerevisiae, were supplemented in equine diets. The study suggested that Saccharomyces cerevisiae stimulates cellulolytic bacterial activity (activity breaking down cellulose) within the hindgut, assisting fibre utilisation and increasing volatile fatty acid production.
More recently, Ganda et al., 2023, evaluated the effects of a Saccharomyces cerevisiae fermentation product in horses exposed to stress conditions. Horses receiving supplementation maintained greater microbial diversity and stability compared with untreated horses, supporting the role of yeast supplementation in preserving hindgut resilience during stress exposure.

These findings suggest that supplementation with Saccharomyces cerevisiae at levels around 109 CFU/day may be beneficial for horses.
SACCHAROMYCES BOULARDII
Saccharomyces boulardii is a probiotic yeast, closely related to Saccharomyces cerevisiae, but it is generally used more specifically for gastrointestinal disturbance and diarrhoea support due to its ability to survive within the equine gastrointestinal tract.
In horses with acute enterocolitis, Desrochers et al. administered Saccharomyces boulardii at approximately 10 × 109 yeast cells orally every 12 hours for 10 days. The supplemented horses showed a significant reduction in the duration of watery diarrhoea and overall gastrointestinal illness compared with placebo. This suggests that S. boulardii may be useful as part of a digestive–support strategy during periods of intestinal upset.

POSTBIOTICS
Postbiotics are biologically active fermented yeast metabolites which are produced during the controlled fermentation of Saccharomyces cerevisiae. These compounds may assist in supporting microbial stability, hindgut fermentation, stress resilience, and overall gastrointestinal function in horses. Ganda et al., 2023, evaluated the effects of a Saccharomyces cerevisiae fermentation product in horses exposed to physiological stress. Horses receiving the yeast fermentation product maintained greater microbial diversity and microbiome stability compared with untreated horses during stress exposure.

PREBIOTICS MOS AND FOS
Prebiotics such as Mannan Oligosaccharides (MOS) and Fructooligosaccharides (FOS) act as selective substrates for beneficial gastrointestinal bacteria.
Research by Spring et al., 2000, demonstrated that MOS supplementation supported intestinal microbial balance and gut integrity through modulation of bacterial populations and supported intestinal immune regulation.
FOS has also been shown to stimulate beneficial bacterial growth. Gidson and Roberfroid, 1995, demonstrated that FOS supplementation increased the populations of favourable bacteria such as Bifidobacteria and Lactobacilli, promoting a more stable gastrointestinal environment.
Although the exact optimal equine inclusion rates vary by formulation, commercial equine digestive supplements commonly provide MOS and FOS at gram–level daily intakes designed to support microbial balance during stress, travel, dietary transition, competition, and antibiotic administration.
L–GLUTAMINE
L–Glutamine is recognised as one of the primary metabolic fuels for intestinal epithelial cells and plays a key role in maintaining intestinal barrier integrity.

Wu et al., 2011, highlighted glutamine’s role in supporting tight junction integrity and intestinal cell metabolism. Under stress conditions, glutamine demand increases significantly, potentially compromising intestinal barrier function if insufficient amounts are available.
In both human and veterinary gastrointestinal research, glutamine supplementation has been associated with improved maintenance of intestinal integrity and reduced permeability during physiological stress.

PSYLLIUM HUSK
Psyllium husk is a soluble fibre commonly used to support gastrointestinal motility and assist in the removal of sand from the equine digestive tract. Research by Lieb, 1993, demonstrated that psyllium supplementation, once mixed with water, can improve sand clearance from the gastrointestinal tract in horses, supporting its use in horses grazing sandy environments or prone to sand accumulation.
PECTIN-LECITHIN
Pectin forms a gel–like barrier, while lecithin contributes phospholipids that may assist in supporting stomach lining integrity and gastric comfort in horses exposed to gastric stress.
Research by Venner et al., 1999, investigated horses with gastric lesions and suggested that pectin–lecithin supplementation may assist in supporting gastric mucosal protection and stomach health.

FINAL THOUGHTS
The future of equine nutrition is increasingly centred around the gut. As scientific research continues to uncover the profound influence of the gastrointestinal microbiome on digestion, immunity, recovery, behaviour, and performance, maintaining gut health has become one of the most important aspects of modern horse management. By combining sound feeding practices with scientifically supported nutritional ingredients, horse owners can help create a more stable, resilient, and efficient digestive environment capable of supporting horses through the demands of training, travel, competition, and daily life. Ultimately, a healthier gut may contribute not only to improved digestive wellbeing but also to a healthier, happier, and better–performing horse.

Ricolette du Preez
(BTEC) Professional Dip in Equine Nutrition (UK), BSc Dietetics. Founder and developer of Supreme Equine Nutrition and Independent Equine Nutritionist.
References
Desrochers AM, Dolente BA, Roy MF, Boston R, Carlisle S. Efficacy of Saccharomyces boulardii for treatment of horses with acute enterocolitis. Journal of the American Veterinary Medical Association. 2005;227(6):954–959.
Schoster A. Probiotic use in horses — what is the evidence for their clinical efficacy? Journal of Veterinary Internal Medicine. 2014.
Medina B, Girard ID, Jacotot E, Julliand V. Effect of a preparation of Saccharomyces cerevisiae on microbial profiles and fermentation patterns in the large intestine of horses fed a high starch diet. Journal of Animal Science. 2002;80(10):2600–2609.
Jouany JP, Gobert JG, Medina B, Bertin G, Julliand V. Effect of live yeast culture supplementation on apparent digestibility and rate of passage in horses fed a high-fiber or high-starch diet. Journal of Animal Science. 2008;86(2):339–347.
Ganda EK, Burton RJ, Leite MG, et al. Effects of Saccharomyces cerevisiae fermentation products on stress-associated changes in the equine gut microbiome. Animals. 2023;13(6):1021.
Wu G, Bazer FW, Davis TA, et al. Glutamine and intestinal barrier function. Amino Acids. 2011;40(5):1257–1265.
Jacobs BM, Rendahl AK, Furr MO. Effects of a seaweed-derived calcium supplement on gastric juice pH in horses. Journal of Equine Veterinary Science. 2020;91:103127.
Moore-Colyer MJS, Lumbis K, Longland A, Harris P. The effect of a marine-derived calcium supplement on gastric buffering capacity and hindgut fermentation using an in vitro equine digestion model. Journal of Equine Veterinary Science. 2014;34(6):845–851.
Boucher A, Madigan JE, Pusterla N. The equine gastrointestinal microbiome and emerging nutritional support strategies. Animals. 2024;14(3):512.
Ganda EK, Burton RJ, Leite MG, et al. Effects of Saccharomyces cerevisiae fermentation products on stress-associated changes in the equine gut microbiome. Animals. 2023;13(6):1021.
Lieb S. The effect of psyllium on sand evacuation in horses. Equine Veterinary Education. 1993;5(2):68–74.
Venner M, Lauffs S, Deegen E. Treatment of gastric lesions in horses with pectin-lecithin complexes. Equine Veterinary Journal. 1999;31(S29):91–96.
Before you design anything, before you pick a colour, before you open Canva and start playing with fonts, there is one question worth sitting with.
What do you want people to feel when they encounter your business?
Not what you want them to think. Not what you want them to buy. What you want them to feel. That feeling is your brand.
IT IS NOT A LOGO
This is the most common misconception I come across, and it costs people time, money and momentum every single day. Business owners spend weeks agonising over a logo, treat it as the biggest milestone of their launch, and then wonder why their brand still feels flat once everything goes live.
A logo is a symbol. It represents your brand. But it is not your brand.
Your brand is the sum total of every experience someone has with your business. The way you write a caption. The way you respond to a DM. The way your photos look and feel. The way your website works. The way your packaging is presented. The way you handle a difficult customer.
All of that, together, is your brand. The logo comes later. The feeling has to come first.

THE FEELING
It all sounds a little woo woo, and that is because this is where the psychology of people plays its part in marketing. We will not go too deep into all of that, but here is the gist of it: people do not buy products or services. They buy how those things make them feel.
Take Nike. Many people buy Nike clothing not because they need workout clothes, but because they want to feel sporty and cool. The product is almost secondary to the feeling it delivers.
In a previous article we already looked at whether your business idea is viable. But why - you may be thinking - do I need to make them feel any sort of way if there is a genuine need or gap in the market? Excellent question, I’m so glad you asked! This feeling is what sets you apart from competitors and more importantly, it’s what makes your brand memorable and will keep your customers coming back to you time and again.
Now think about how your product or service will make your customers feel. Will it make them feel posh and luxurious? Will it make them feel like a better horse parent? Will it make them feel like a stronger, more capable rider? There are as many feelings as there are words to describe them, and then probably more still. So sit down and really try to hone in on what that feeling is.
When you have got it, draw it in the middle of the page. That feeling is going to be the beating heart of your brand.
Now let's look at how your brand speaks to add to that feeling.

YOUR BRAND VOICE
Your brand voice is the personality behind your words. It is the difference between a business that feels like a real person and one that feels like a press release. And in the equestrian world, where so much is built on personal connection and trust, this matters more than most people realise.
Here is a useful exercise. If your business were a person sitting across the table from a potential customer, what would they be like? Are they warm and encouraging? Practical and no-nonsense? Knowledgeable but approachable? A little cheeky?
There is no wrong answer. What is wrong is not having one, or switching between personalities depending on your mood that day.
Pick three words that describe how you want your brand to sound. Not what you do, but how you sound. Go ahead and add those to our little growing mindmap. Then write a short paragraph about your business. Read it back. Does it sound like that imaginary personification of your business? If the answer is no, keep working.
Your voice should feel like a natural extension of your business. Audiences are not easy to fool. Remember my favourite word? Authentic.

NOW YOU CAN TALK ABOUT THE VISUAL STUFF
Once you know the feeling and the voice, the visual side of things becomes a lot clearer.
Colours, typography and design should never be random choices. They carry meaning. Deep navy reads as trustworthy and established. Earthy tones feel grounded and natural. Bright, high-contrast palettes feel bold and modern.
Choose a small set of colours and commit to them. Two or three is more than enough for marketing. When you get to website building you may need to add in one or two more for contrast, but for now you need enough consistency that someone scrolling through your social media can see it is yours before they read a single word.
Now that you’ve picked some colours, cross check them with your brand feeling. Do those colours support, add to and imply the same feeling?
The same applies to fonts. Pick one or two and use them consistently. The visual repetition does quiet but powerful work over time.
Add your colours and your fonts to your mindmap. Looking at this growing picture of your brand, it should all start to make more sense now.

CONSISTENCY
Here is the part most people skip, or start well and then abandon.
They do the work. They choose the colours. They write some notes about their tone of voice. They get the logo sorted. And then, two weeks into posting, they put something completely off-brand because they were in a rush and did not think about it.
Consistency is not about being rigid or creatively limited. It is about being recognisable.
Recognisability builds familiarity. Familiarity builds trust. Trust is what converts a follower into a customer, and a customer into someone who recommends you to everyone they know.
You do not need to be perfect. You do not need to overthink every single piece of content you create. But you do need to show up in a way that feels like the same business, every time.
That is what people remember. And in a crowded market, being remembered is half the battle.

BRAND BEFORE BROADCAST
Think of your brand as your foundation. Every piece of content you create, every caption you write, every campaign you run, all of it comes from this place.
When the foundation is solid, everything built on top of it has direction. When it is unclear, you end up second-guessing yourself constantly, and your audience feels that inconsistency even if they cannot put their finger on why.
By now, across this series, you have looked at your idea and whether it is viable. You have seen what a well-positioned local business can achieve. You have learned how to create content that looks good and feels authentic. And now you have a clearer sense of who your brand is and what it stands for.
There is one more piece to bring it all together.
Next issue, we build the strategy!


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